Society of
Children's Book Writers
and Illustrators

Webinar: How to Stand Out in the PB Market with Tara Lazar

Date(s) - 08/24/2021
7:00 pm - 8:30 pm


Improve Your Craft From Home with this Webinar!



with author Tara Lazar

Webinar: Aug. 24, 7 p.m. to 8:30 p.m. Central time

Scroll down for Registration, Recording, Critique, Accessibility and Login Information

Tara Lazar

Tara Lazar

Writing won’t necessarily get you published. What? Did you read that right? Yes, yes you did. In a world where people think writing is like eating–as in everybody can do it–you need something special in your story to not only soar over the slush, but to get kids and adults excited about your book. We know you can write, but can you sell? What is separating your manuscript from the thousands of others agents and editors receive each week? Tara Lazar will run through the techniques that make a picture book irresistible.

Street magic performer. Hog-calling champion. Award-winning ice sculptor. These are all things Tara Lazar has never been. Instead, she writes quirky, humorous picture books featuring exciting places that everyone will want to visit.

Her picture books available now are:

THE MONSTORE (Aladdin/S&S, 2013)
LITTLE RED GLIDING HOOD (Random House Children’s, 2015)
NORMAL NORMAN (Sterling, 2016)
WAY PAST BEDTIME (Aladdin/S&S, 2017)
7 ATE 9: THE UNTOLD STORY (Disney*Hyperion, 2017)
BLOOP (HarperCollins, 2021)

Tara is the founder of Storystorm, (formerly Picture Book Idea Month/ PiBoIdMo), the picture book writer’s alternative to NaNoWriMo. Storystorm is held every January at her blog, Tara is represented by Ammi-Joan Paquette of the Erin Murphy Literary Agency.


This webinar will be recorded, but you MUST register BEFORE the webinar to view the recording. Registered attendees will be able to view the recording for 1 month after the webinar date.


The webinar costs $10 for SCBWI members, and $55 for non-members. SCBWI members, login to get the discounted price. If you aren’t a member, click here for more information on the many benefits of being part of our community. To join before you register, click the JOIN button in the top right corner of this website.

To register, fill out the form at the bottom of this page. You must accept SCBWI’s Anti-Harassment Policy.

Austin SCBWI members, use the coupon code you were sent in a member email to get this webinar for free.


Austin SCBWI is dedicated to making sure our events are as accessible to everyone as possible. Zoom’s auto closed-captions will be turned on for this webinar, but if you need anything else, please let us know in your registration. We will do our best to arrange it for you.


Tara Lazar is doing a limited number of picture book critiques. A critique is NOT included in the webinar. Each critique costs $50 and you will receive written notes. To get a critique with Tara, select that option in the registration form below.

Critique pages must be submitted the week of Aug. 30-Sep. 3, giving you time to watch the webinar, use the information to revise your manuscript, then submit your pages for feedback. You will receive written notes within two months from submission. For submission guidelines, click here.


Login information for the webinar will be emailed to registered attendees AFTER 3PM on the DAY OF THE WEBINAR.


Event Registration

General Information Required Fields*


Ticket Information

How to Stand Out in the PB Market - Non-Member Ticket - $55.00
Full price ticket. If you want to join SCBWI before registering, click the Join button in the top-right corner of this web page.

How to Stand Out in the PB Market - SCBWI Member Ticket - $10.00

This price is only available for SCBWI members.

Discounted ticket for SCBWI members.

Event Extras



        The SCBWI Anti-Harassment Policy
        To register for an SCBWI event, you are required to acknowledge our Anti-Harassment Policy.
        Scroll to the bottom to read the policy.

        You will then be able to click the checkbox indicating that you have read our policy.


        The Society of Children’s Book Writers and Illustrators (SCBWI) is dedicated to providing a safe and harassment-free environment for all of its members and will take any and all necessary steps to address and prevent harassment at events associated with SCBWI. Harassment under this policy may include verbal comments, written comments, displayed images, or behaviors such as intimidation, stalking, body policing, unwelcome photography or recording, sustained disruption of talks or other events, inappropriate physical contact, unwelcome sexual attention or advances, and bullying or coercion. 

        The SCBWI Member Anti-Harassment Policy applies to all situations of harassment or intimidation at any SCBWI Event. An “SCBWI Event” is any event, meeting or activity that is authorized by an SCBWI Regional Manager to be sponsored by, or affiliated with, SCBWI. SCBWI events may include, if properly authorized by an SCBWI Regional Manager, the Annual Summer Conference in Los Angeles, the Annual Winter Conference in New York, regional conferences, meetings and meet-ups. This SCBWI Member Anti-Harassment Policy also applies to “SCBWI On-Line Interactions,” which include Zooms, Webinars, online meetings, communications and content posted on, or directed towards, SCBWI’s Social Media accounts or sent through any of the communication tools available on SCBWI’s website, SCBWI’s Social Media accounts under this policy include the official SCBWI accounts on Facebook, Instagram, Twitter, Pinterest, Tumblr and LinkedIn.


        Code of Conduct

        All participants in SCBWI Events and SCBWI On-Line Interactions, including faculty, volunteers, staff, and attendees, are required to comply with the following anti-harassment code of conduct. The SCBWI Anti-Harassment Policy prohibits harassment, including but not limited to the following behaviors:

        • Intimidation, stalking, or following;
        • Sustained disruption of talks or other events;
        • Unwelcome sexual attention or advances;
        • Abusive verbal comments;
        • Quid pro quo– sexual harassment that occurs when one in an authority position requests sex or a sexual relationship in exchange for professional consideration or favors;.
        • Harmful or prejudicial verbal comments, written comments, or visual images related to gender, sexual orientation, ethnicity, race, religion, socio-economic status, disability, age, appearance, body size, or other personal characteristics;
        • Inappropriate use of nudity and/or sexual images
        • Unwelcome or uninvited attention or contact
        • Physical assault (including unwelcome touching or groping);
        • Real or implied threat of physical harm;
        • Real or implied threat of professional or financial damage or harm;
        • Body policing, unwelcome photography or recording;
        • Doxing
        • Harassment does not include respectful disagreement or reasonable and respectful critique made in good faith. SCBWI continues to welcome and appreciate presentation of appropriate controversial ideas, free speech, and creative artistic expression. SCBWI encourages members to hold one another accountable to the Code of Conduct as stated in this part of the Policy and to take the perspectives of others seriously when a disagreement arises.

        We expect all participants at SCBWI activities, meetings, and networking events to abide by this Anti-Harassment Policy in all venues, including sanctioned events, ancillary events, unofficial events, and social gatherings.


        Reporting Procedures

        Any person who believes there has been a violation of the SCBWI Anti-Harassment Policy can report the offense in one or all of the following ways:

        • Certain SCBWI Events, including the Annual Summer Conference in Los Angeles and the Annual Winter Conference in New York, will designate one or more Safety Team Members who will be available during the conference to provide a safe space for members to report an incident. The Safety Team Member will report directly to the conference director or regional advisor in charge.
        • A complainant may submit a complaint under this policy to the Director of Community Marketing and Engagement, the Director of Illustration and Artist Programs and/or your Regional Manager.
        • SCBWI has a dedicated email address for reporting any potential incident of harassment under this policy. Anyone who chooses to report an incident can find the Anti-Harassment Report Form on the SCBWI website (About > Anti-Harassment) or use the following link: Reports should include the substance of the complaint, date, and whenever possible, a list of witnesses or a reference to the relevant URLs, if the offense occurred through an SCWBI On-Line Interaction.

        SCBWI will investigate all complaints subject to the SCBWI Anti-Harassment Policy. If the policy applies, SCBWI will investigate the matter and take whatever action is necessary and appropriate to prevent a recurrence and protect the environment at SCWBI Events. If a complaint is made anonymously, please note that SCBWI will not be able to follow up on an anonymous report with the complainant directly, as SCBWI will not have contact information for the anonymous complainant. Moreover, anonymous complaints may hinder SCBWI’s ability to investigate the complaint.  SCBWI will take steps to protect the confidentiality of the complaint, to the extent possible.  However, complete confidentiality may not be possible in all circumstances.  SCBWI will make every attempt to respond to a named complainant in a timely fashion.

        If appropriate, SCBWI may report the incident to local authorities.



        The SCBWI Anti-Harassment Policy prohibits retaliation against a member of the SCBWI community for reporting harassment, intimidation or discrimination, or for participating in an investigation relating to any complaint made under this policy. The sanctions for retaliation are the same sanctions available to address any other violation of the SCBWI Anti-Harassment Policy.



        SCBWI takes all allegations of harassment seriously. Complaints will be investigated by SCWBI if they fall within the scope of SCWBI’s Anti-Harassment Policy. Depending on the results of the investigation, SCWBI will determine whether a sanction is appropriate.

        Sanctions for faculty, speakers, volunteers, staff or board members may include any of the following:

        • warning the party involved that the particular behavior is inappropriate and must be ceased;
        • immediate removal from a particular event;
        • denial of access to SCBWI spaces and venues on a temporary or permanent basis;
        • withholding of a contracted honorarium;
        • prohibition from future speaking engagements;
        • prohibition from future faculty appointments;
        • expulsion from SCBWI; and/or
        • removal from the Board of Advisors or Board of Directors, when appropriate.

        Sanctions for attendees, members, and guests can include any of the following:

        • warning the party involved that specified behavior is inappropriate and must be ceased;
        • immediate removal from a particular event, without refund;
        • denial of access to SCBWI spaces and venues on a permanent or temporary basis;
        • termination of SCBWI membership, without refund; and/or
        • prohibition of future SCBWI membership.

        If the conduct at issue involves one of SCBWI’s employees, SCBWI will utilize whatever corrective action is appropriate based on the result of the investigation and subject to SCBWI employment policies and practices.



        SCBWI will make every reasonable effort to conduct all investigations into allegations of harassment, intimidation, or discrimination in a manner that will protect the confidentiality of all parties and witnesses. Notwithstanding the above, confidentiality is not absolute, and those with a legitimate business reason to know and be informed of the allegations will be so informed. Parties to the complaint should treat the matter under investigation with discretion and respect the reputation of all parties involved.


        If you wish to file a complaint or an anonymous complaint, CLICK HERE to access the Anti-harassment Report Form.

        If you have questions regarding this policy, you may send an email to Please include the words "Anti-Harassment Policy" in the subject line. 


        I have read and accepted the SCBWI Anti-Harassment policy.