Society of
Children's Book Writers
and Illustrators

Marketing Boot Camp

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Date(s) - 02/25/2017
8:30 am - 4:00 pm

Round Rock Public Library
216 E Main St - Round Rock, Texas 78664


Writing and publishing your book is only half a writer's and illustrator's job. Marketing lets readers know your book exists and that they must buy and read a copy.

But how do you get the word out, not only about your book, but also about yourself as a speaker, teacher and expert in what you do?

Our Marketing Boot Camp is designed to help with just that!

The first half of the day will focus on opportunities with speaking engagements, including festivals, conferences and school visits. The afternoon will focus on other things you can do to promote yourself and your books and build a long career.

We'll also tap into the power of the hive mind, for this Boot Camp. At the end of each half-day, we'll break into brainstorming groups with a designated note taker. And at the end of the day, we'll all share our best ideas.

We've got a wonderful faculty lined up to share the tips they've learned over the years and lead the discussions to brainstorm more ideas. By the end of the day, you'll go home filled with solid ideas that you can use to boost your career to the next level and keep it moving forward.

Registration is not limited, but the Marketing Boot Camp is aimed at writers and illustrators who have been published in some format (traditional books, self-published, magazines, short stories), have an agent, and/or are close to signing with an agent or publishing.

Austin SCBWI is offering this workshop for a low fee of $30 for members, $60 for non-members. Register below. Members, login to the website to get the discounted price. If you're not a member, find out more information about the benefits of SCBWI here.

Seating is limited, so register soon.


8:30 – 9: Registration

9 – 9:55: Booking Speaking Engagements with Carmen Oliver, author and owner of The Booking Biz

Carmen Oliver is an expert in booking, organizing and participating in speaking engagements. She'll share the best practices for approaching librarians and event organizers, contract tips and more.

10 – 11:15: Presenting 101 with authors Cynthia Levinson, Shelley Ann Jackson and Lindsey Lane

Cynthia Levinson, Shelley Ann Jackson and Lindsey Lane studied presenting and speaking with expert Margaret Keys and will share what they've learned and the best ways to put the tips into practice.

11:20 – 12:05: Group brainstorming on appearance opportunities

12:05 – 12:50: Brown bag lunch

Bring your own lunch or grab something nearby and eat while networking with other attendees.

12:50 – 1:45: Building a Community of Readers with Kirsten Cappy, owner of Curious City

Kirsten Cappy is the queen of out-of-the-box marketing, and in this presentation, she'll share how to create discovery for your books by engaging children, educators and librarians beyond the page.

1:50 – 2:45: Career Strategies for Long-term Success with Cynthia Leitich Smith, Jennifer Ziegler, Chris Barton and Shelley Ann Jackson, moderated by P. J. Hoover

Author and Austin SCBWI Assistant Regional Advisor P. J. Hoover will moderate a panel with full-time authors Cynthia Leitich Smith, Jennifer Ziegler and Chris Barton and author/illustrator Shelley Ann Jackson, sharing tips for turning writing into a long-term career that pays the bills.

2:50 – 3:35: Group brainstorming on marketing opportunities

3:35 – 4: Presentation and discussion of group ideas