SCBWI

Society of
Children's Book Writers
and Illustrators

Marketing Boot Camp – Virtual

Date/Time
Date(s) - 02/25/2023
8:00 am - 4:00 pm

Category(ies)


PLEASE NOTE! This event is the SAME DAY as SCBWI’s Virtual NY Conference! Please see below for the recording details of our Marketing Boot Camp.

Writing and publishing your book is only half the job of any writer, illustrator or translator. Marketing lets readers know your book exists and that they must buy and read a copy.

But how do you get the word out, not only about your book, but also about yourself as a speaker, teacher and expert in what you do?

Join our Marketing Boot Camp for help with that!

We’ve got a wonderful faculty lined up to share the tips they’ve learned over the years. We’ll also tap into the power of the hive mind with brainstorming roundtables. By the end of the day, you’ll go home filled with solid ideas that you can use to boost your career to the next level and keep it moving forward.

While registration is not limited, the Marketing Boot Camp is aimed at writers, illustrators and translators who have been published in some format (traditional books, self-published, magazines, short stories), have an agent, and/or are close to signing with an agent or publishing.

This workshop is being held virtually to keep costs low (for us and you) as well as allow broad attendance. Every session except the brainstorming groups will be recorded and available to registered attendees for one month after the date of the event.

Austin SCBWI is offering this workshop for a low fee of $30 for members, $60 for non-members. Register below. Members, login to the website to get the discounted price. If you’re not a member, find out more information about the benefits of SCBWI here.

SCHEDULE

8:00 – 8:10: Welcome and Intro

8:10 – 9:00: Forming a Marketing Plan with author Tonya Ellis

With thousands of books released daily, authors are expected not only to create, but to play an active role in book marketing. Juggling writing your next bestseller with planning and executing marketing tasks can be overwhelming. By developing a marketing plan, you can gain back control and move the needle on your book sales without feeling like you’re on a hamster wheel. During this session, you’ll roll up your sleeves to set goals and build your own bestselling, book marketing plan to help you market your way to success!

9:15 – 10:05: Pitching & Presenting: Getting School Visits and More with authors Carmen Oliver, Adrianna Cuevas, Saadia Faruqi, and Lindsay Leslie

Let’s be honest, for many authors, illustrators and translators, the bulk of their income comes from speaking engagements in schools and other arenas. But how do we get those opportunities? Keep a notebook handy in this session to get the best practices from those who are in demand.

10:20 – 11:10: Taking On TikTok: A Guide for Children’s Book Authors with author Carol Kim

In 2021, TikTok surpassed Google as the Internet’s most visited website, and currently has over one billion users. As an author, are you foolishly missing out on some serious opportunities if you haven’t joined the craze? In this introduction to TikTok, specifically geared toward children’s book authors, we will explore some of the pros and cons of this social media platform, and how it can – and can’t – help your author career.

11:25 – 12:15: Finding Your Peeps on Pinterest with Debbie Gonzales of Pin Lit Marketing

Face it. Teachers love Pinterest. Librarians and homeschoolers live by it. With over 431 million people using Pinterest on a monthly basis, all authors, illustrators, publishers, and book sellers need to establish a viable presence on this robust, yet daunting platform. In this session, Deb explores Pinterest basics, the psyche of the Pinterest user, and the infinite possibilities maintaining visibility on the platform has for book creators and book sellers worldwide.

12:15 – 1:00: Lunch

Take a break, refresh, stretch, then join us again to dig in more.

1:00 – 1:50: Creating Promotional Materials That Shine: Nitty gritty printing knowhow from image to product Laura Fisk

The process of printing and designing promotional materials can be overwhelming and confusing – especially without a design background. Laura will offer tips, printing knowhow, and programs to use so your printed materials come out looking great – whether you are creating them yourself or working with a designer.  She will walk you through the process of creating a printed product like a simple bookmark to exploring printing promotional materials like tote bags, tees, mugs, and more. The presentation will include a leave behind with templates and resources.

2:05 – 2:55: Harnessing the Inbox: Best Practices for Enewsletters with author Samantha M Clark

With social media and even search engines dependent on ever-changing algorithms, data continues to show that the best ROI (return on investment) in marketing is in email. Samantha M Clark has been creating enewsletters since they were invented, first for magazines and later for herself and clients. In this session, Samantha will go through different types of enewsletters, best practices when creating them, and give tips on fitting them into your schedule.

3:05 – 3:40: Breakout group brainstorming on marketing opportunities

We’ll break into groups to discuss what we’ve learned, how we can put these lessons into practice, and share other ideas. We’ll get one person in each group to write notes to share.

3:40 – 4:00: Brainstorming idea share

We’ll come together again and the group note takers will share what their brainstorming groups came up with.

Meet our Speakers

Samantha M Clark is the award-winning author of THE BOY, THE BOAT, AND THE BEAST and ARROW (both published by Paula Wiseman Books/Simon & Schuster) and AMERICAN HORSE TALES: HOLLYWOOD (Penguin Workshop/Penguin Random House), as well as the GEMSTONE DRAGONS chapter book series (Bloomsbury). She lives with her husband and two funny dogs in Austin, Texas, where she helps other writers as the Regional Advisor for the Austin chapter of the Society of Children’s Book Writers & Illustrators. Sign up for news and giveaways at www.SamanthaMClark.com. Follow her on Twitter @samclarkwrites, Instagram @samanthamclarkbooks, Facebook at SamanthaMClarkAuthor, and Pinterest at SamClarkWrites.

 

Adrianna Cuevas is the author of the Pura Belpre honor book THE TOTAL ECLIPSE OF NESTOR LOPEZCUBA IN MY POCKETTHE GHOSTS OF RANCHO ESPANTO, and MARI AND THE CURSE OF EL COCDRILO. She is a first-generation Cuban-American originally from Miami, Florida. A former Spanish and ESOL teacher, Adrianna currently resides in Austin, Texas with her husband and son. When not working with TOEFL students, wrangling multiple pets including an axolotl, and practicing fencing with her son, she is writing her next middle grade novel. Find Adrianna at her website at AdriannaCuevas.com.

 

Tonya Duncan Ellis has had her nose in a book since she learned to read, so it’s no surprise that she’d one day become a writer. She is author of the bestselling Sophie Washington children’s book series, a former journalist, and a member of the Society of Children’s Book Writers and Illustrators (SCBWI), the Authors Guild, Black Creators in KidLit, and the Brown Bookshelf’s Highlights Foundation-sponsored, Amplify Black Stories storyteller cohort. She’s a 2022 winner of SCBWI’s Independently Published Book Launch Marketing Grant. In 2021, she won the Austin SCBWI Cynthia Leitich Smith Writing Mentor Award. Tonya loves learning about other cultures and has traveled to 49 states and 20 countries. Represented by Sara Megibow of KT Literary she lives in Houston, Texas and is married with three children.

 

Saadia Faruqi is a Pakistani American author, essayist and interfaith activist. She writes the children’s early reader series “Yasmin” and other books for children, including middle grade novels “A Place At The Table” co-written with Laura Shovan (a Sydney Taylor Notable 2021), and “A Thousand Questions” (a South Asia Book Award Honor 2021). Her new book “Yusuf Azeem Is Not A Hero” details the experiences of the Muslim American community twenty years after 9/11. Saadia is editor-in-chief of Blue Minaret, a magazine for Muslim art, poetry and prose, and was featured in Oprah Magazine in 2017 as a woman making a difference in her community. She lives in Houston, TX with her husband and children.

 

Laura Fisk is a freelance illustrator who creates silly fun characters with heart. Her first illustrated book, “Sleeping bags to S’Mores: Camping Basics” is published with Houghton Mifflin Harcourt. She has worked for Cricket Media, and has been featured in Buzzfeed and Parade Magazine amongst other wonderful places.  Her love of printmaking led her to start Fisk and Fern, a small business which has featured items that range from dish towels to greeting cards, magnets, coloring sheets, and more! She lives in Austin, TX with her husband, young son, and their sweet pug-mix named Figgy.  See laura’s work at illustrationfisk.com, follow on instagram @fiskandfern or sign up for her newsletter here.

 

Debbie Gonzales is an author, an educator, and founder of Pin Lit, a marketing agency helping book creators and book sellers enhance marketability, visibility, develop academic credibility, promote and sell books, products, and services on Pinterest. She’s the author of six transitional readers for New Zealand publisher, the nonfiction picture book GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS, and the host of Guides by Deb, a website consisting of over 300 standards-aligned educator guides for all genres. A former SCBWI Regional Advisor, Deb currently serves as a member of the SCBWI-MI Leadership Team and the Michigan Reading Association board. She earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.

 

Carol Kim believes books and words have a magical ability to change the world for the better, and she writes for children with the hope of spreading some of that magic. She is the author of the picture book biography, King Sejong Invents an Alphabet as well as over two dozen fiction and nonfiction books for the educational market. Carol also enjoys encouraging and advising budding children’s authors through her website, MakeaLivinginKidlit.com and through her TikTok account, CKimWrite4Kids.

 

Black-and-white author headshot of Lindsay Leslie smiling and looking to the right against a wood-panel/siding backgroundLindsay Leslie likes to bring her unique outlook on life, quirky humor, and play with words to the page in picture books. She is the award-winning author of DUSK EXPLORERS (an SCBWI Crystal Kite Award winner, Bank Street Best Book of 2021 with Outstanding Merit, and Amazon Editors’ Pick), SO YOU WANT TO BUILD A LIBRARY, NOVA THE STAR EATER, and THIS BOOK IS SPINELESS. She lives in Austin, Texas, with her novelist husband Ryan Leslie, two kiddos, two fur-beasts, and a guinea pig. Follow her on Twitter @lleslie, Post @lindsayleslie, and IG @lindsaylesliewrites.

 

Carmen Oliver is the author of many award-winning picture books for children including A Voice for the Spirit Bears: How One Boy Inspired Millions to Save a Rare Animal, a Junior Library Guild Gold Standard, Building an Orchestra of Hope: How Favio Chavez Taught Children to Make Music From Trash, a Junior Library Gold Standard (Oct 25, 2022), and The Twilight Library (Sept 6, 2022). She’s also the author of the Bears Make the Best Buddies series (Reading, Writing, Math, Science). In 2014, Carmen founded the Booking Biz, a boutique style agency that brings award-winning children’s authors and illustrators to schools, libraries, and special events. She also teaches writing at the Writing Barn and The Highlights Foundation and loves speaking at schools, conferences and festivals. She lives with her family outside of Austin, Texas. To connect or learn more about Carmen and her books visit www.carmenoliver.com or Twitter or Facebook.

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Ticket Information

Non-Member - $60.00
Full-price non-member entrance


Member - $30.00

This price is only available for SCBWI members.

Discounted member entrance


The SCBWI Anti-Harassment Policy
The SCBWI Anti-Harassment Policy
To register for an SCBWI event, you are required to acknowledge our Anti-Harassment Policy.
Scroll to the bottom to read the policy.

You will then be able to click the checkbox indicating that you have read our policy.

 

The Society of Children’s Book Writers and Illustrators (SCBWI) is dedicated to providing a safe and harassment-free environment for all of its members and will take any and all necessary steps to address and prevent harassment at events associated with SCBWI. Harassment under this policy may include verbal comments, written comments, displayed images, or behaviors such as intimidation, stalking, body policing, unwelcome photography or recording, sustained disruption of talks or other events, inappropriate physical contact, unwelcome sexual attention or advances, and bullying or coercion. 

The SCBWI Member Anti-Harassment Policy applies to all situations of harassment or intimidation at any SCBWI Event. An “SCBWI Event” is any event, meeting or activity that is authorized by an SCBWI Regional Manager to be sponsored by, or affiliated with, SCBWI. SCBWI events may include, if properly authorized by an SCBWI Regional Manager, the Annual Summer Conference in Los Angeles, the Annual Winter Conference in New York, regional conferences, meetings and meet-ups. This SCBWI Member Anti-Harassment Policy also applies to “SCBWI On-Line Interactions,” which include Zooms, Webinars, online meetings, communications and content posted on, or directed towards, SCBWI’s Social Media accounts or sent through any of the communication tools available on SCBWI’s website, www.scbwi.org. SCBWI’s Social Media accounts under this policy include the official SCBWI accounts on Facebook, Instagram, Twitter, Pinterest, Tumblr and LinkedIn.

 

Code of Conduct

All participants in SCBWI Events and SCBWI On-Line Interactions, including faculty, volunteers, staff, and attendees, are required to comply with the following anti-harassment code of conduct. The SCBWI Anti-Harassment Policy prohibits harassment, including but not limited to the following behaviors:

  • Intimidation, stalking, or following;
  • Sustained disruption of talks or other events;
  • Unwelcome sexual attention or advances;
  • Abusive verbal comments;
  • Quid pro quo– sexual harassment that occurs when one in an authority position requests sex or a sexual relationship in exchange for professional consideration or favors;.
  • Harmful or prejudicial verbal comments, written comments, or visual images related to gender, sexual orientation, ethnicity, race, religion, socio-economic status, disability, age, appearance, body size, or other personal characteristics;
  • Inappropriate use of nudity and/or sexual images
  • Unwelcome or uninvited attention or contact
  • Physical assault (including unwelcome touching or groping);
  • Real or implied threat of physical harm;
  • Real or implied threat of professional or financial damage or harm;
  • Body policing, unwelcome photography or recording;
  • Doxing
  • Harassment does not include respectful disagreement or reasonable and respectful critique made in good faith. SCBWI continues to welcome and appreciate presentation of appropriate controversial ideas, free speech, and creative artistic expression. SCBWI encourages members to hold one another accountable to the Code of Conduct as stated in this part of the Policy and to take the perspectives of others seriously when a disagreement arises.

We expect all participants at SCBWI activities, meetings, and networking events to abide by this Anti-Harassment Policy in all venues, including sanctioned events, ancillary events, unofficial events, and social gatherings.

 

Reporting Procedures

Any person who believes there has been a violation of the SCBWI Anti-Harassment Policy can report the offense in one or all of the following ways:

  • Certain SCBWI Events, including the Annual Summer Conference in Los Angeles and the Annual Winter Conference in New York, will designate one or more Safety Team Members who will be available during the conference to provide a safe space for members to report an incident. The Safety Team Member will report directly to the conference director or regional advisor in charge.
  • A complainant may submit a complaint under this policy to the Director of Community Marketing and Engagement, the Director of Illustration and Artist Programs and/or your Regional Manager.
  • SCBWI has a dedicated email address for reporting any potential incident of harassment under this policy. Anyone who chooses to report an incident can find the Anti-Harassment Report Form on the SCBWI website (About > Anti-Harassment) or use the following link: https://www.scbwi.org/anti-harassment-report-form/. Reports should include the substance of the complaint, date, and whenever possible, a list of witnesses or a reference to the relevant URLs, if the offense occurred through an SCWBI On-Line Interaction.

SCBWI will investigate all complaints subject to the SCBWI Anti-Harassment Policy. If the policy applies, SCBWI will investigate the matter and take whatever action is necessary and appropriate to prevent a recurrence and protect the environment at SCWBI Events. If a complaint is made anonymously, please note that SCBWI will not be able to follow up on an anonymous report with the complainant directly, as SCBWI will not have contact information for the anonymous complainant. Moreover, anonymous complaints may hinder SCBWI’s ability to investigate the complaint.  SCBWI will take steps to protect the confidentiality of the complaint, to the extent possible.  However, complete confidentiality may not be possible in all circumstances.  SCBWI will make every attempt to respond to a named complainant in a timely fashion.

If appropriate, SCBWI may report the incident to local authorities.

 

Non-Retaliation

The SCBWI Anti-Harassment Policy prohibits retaliation against a member of the SCBWI community for reporting harassment, intimidation or discrimination, or for participating in an investigation relating to any complaint made under this policy. The sanctions for retaliation are the same sanctions available to address any other violation of the SCBWI Anti-Harassment Policy.

 

Sanctions

SCBWI takes all allegations of harassment seriously. Complaints will be investigated by SCWBI if they fall within the scope of SCWBI’s Anti-Harassment Policy. Depending on the results of the investigation, SCWBI will determine whether a sanction is appropriate.

Sanctions for faculty, speakers, volunteers, staff or board members may include any of the following:

  • warning the party involved that the particular behavior is inappropriate and must be ceased;
  • immediate removal from a particular event;
  • denial of access to SCBWI spaces and venues on a temporary or permanent basis;
  • withholding of a contracted honorarium;
  • prohibition from future speaking engagements;
  • prohibition from future faculty appointments;
  • expulsion from SCBWI; and/or
  • removal from the Board of Advisors or Board of Directors, when appropriate.

Sanctions for attendees, members, and guests can include any of the following:

  • warning the party involved that specified behavior is inappropriate and must be ceased;
  • immediate removal from a particular event, without refund;
  • denial of access to SCBWI spaces and venues on a permanent or temporary basis;
  • termination of SCBWI membership, without refund; and/or
  • prohibition of future SCBWI membership.

If the conduct at issue involves one of SCBWI’s employees, SCBWI will utilize whatever corrective action is appropriate based on the result of the investigation and subject to SCBWI employment policies and practices.

 

Confidentiality

SCBWI will make every reasonable effort to conduct all investigations into allegations of harassment, intimidation, or discrimination in a manner that will protect the confidentiality of all parties and witnesses. Notwithstanding the above, confidentiality is not absolute, and those with a legitimate business reason to know and be informed of the allegations will be so informed. Parties to the complaint should treat the matter under investigation with discretion and respect the reputation of all parties involved.

    

If you wish to file a complaint or an anonymous complaint, CLICK HERE to access the Anti-harassment Report Form.

If you have questions regarding this policy, you may send an email to tammybrown@scbwi.org. Please include the words "Anti-Harassment Policy" in the subject line. 

 

I have read and accepted the SCBWI Anti-Harassment policy.