Society of
Children's Book Writers
and Illustrators

2015 Conference Faculty: Andrea Welch

Meet the faculty of the 2015 Austin SCBWI Writers & Illustrators Working Conference. We've asked all our faculty members to answer 4 quick questions so we can get to know them better.

Andrea Welch

Andrea Welch

Next in the series is Andrea Welch.

Andrea Welch is a Senior Editor at Beach Lane Books, a San Diego-based imprint of Simon & Schuster. She has the pleasure of working with a long list of wonderful authors and illustrators, including Liz Garton Scanlon, Douglas Florian, and Denise Fleming. Recent books she has edited include the New York Times bestselling LMNO Peas by Keith Baker, Baby Bear Sees Blue by Ashley Wolff, and the Brownie & Pearl series by Cynthia Rylant, illustrated by Brian Biggs. Andrea acquires projects for children of all ages—especially those that are filled with heart, humor, and irresistible characters.

What attracted you to children’s books?

Books were such an important part of my childhood, and having the opportunity to publish books that might speak to kids the way my childhood favorites spoke to me is a huge honor.

What’s the best part of your job?

The creative process. I love working with authors and illustrators to help bring their books to life. It’s fun, it’s inspiring, and every book is a totally unique journey.

What’s the most challenging part of your job?

The creative process is not just the best part of my job, it’s the most challenging too! Sometimes solutions don’t come easily. Sometimes it takes a while to figure out what, exactly, isn’t working. But in the end, it’s the ups and downs–the moments of uncertainty and brilliance–that come together to make it all worth it.

What’s the best piece of advice you were given that helped drive your career?

Many years ago, my publisher Allyn Johnston told me it was important to be a “never-good-enough” editor as opposed to a “good-enough” editor. To this day, I’ve never sent a book to the printer thinking it was just “good enough.” I don’t let go of them until I think they’re wonderful.

Come see Andrea at the 2015 Austin SCBWI conference, March 7-8.